The Rise of Meta-Marketing

So, a little while ago I opened my inbox and found this gem from Dollar Shave Club: Nothing out of the ordinary here, right? Just some content that I, as a customer, might find interesting. Except, that is, for this little bit that they closed the email with: What I, as a marketing copywriter, found […]

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7 Habits of Highly Effective Copywriters

Let’s talk about copywriting. Let’s talk for a moment about what it means to be a good copywriter — an effective copywriter who can sell goods and services with the words that he or she writes. Now, before we get started, it will help to clarify a few things. First off, the term “copy” or […]

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Everything You Need to Know About Snapchat Marketing

Contents The Quick & Dirty Basics of Snapchat An Audience’s Undivided Attention Snapchat Marketing 101 Is Snapchat Right for Your Brand? Growing Your Audience What to Snap To Filter or Not to Filter? Snaps vs. Your Story Customer Service Some Wild & Crazy Predictions for the Future of Snapchat Marketing   Imagine the next frontier […]

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There’s (Probably NOT) an App for That

Like approximately 6 million other people in the United States, I’m an avid fan of the show Shark Tank. And recently, I’ve noticed a peculiar trend among the American entrepreneur: the idea that, for some reason, developing an app is often the next logical step in growing a business. Let’s back up for a second, though. For anyone not familiar with Shark […]

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Do Your Customers Want a Story or an Experience?

I couldn’t fall asleep last night. It happens to me from time to time. It probably happens to you too. My eyes wouldn’t close. My mind wouldn’t stop. My thoughts wouldn’t slow like my breathing into a simple lull. I moved from side to side. I flipped my pillow every couple minutes. I listened to […]

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Welcome to Facebook, an Ecommerce Heaven

Maintaining — let alone marketing — an ecommerce store has always been a challenge. You incur significant overhead costs simply to operate on a day-to-day basis. Then, when you’re looking to expand, you find out that a decent marketing campaign is going to be a) fairly difficult and time consuming, not to mention b) expensive. It’s expensive because it’s so […]

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How to Not Suck at Social Media Marketing

I have a confession to make, a confession that’s going to shock and astound you, dear reader. It’s one of my greatest embarrassment (he says, as he sighs wearily into a cup of tea). It’s the source of quite some insecurity and it’s about time I came clean – I suck at social media. Damn […]

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Friends don’t let friends settle for mediocrity. So what do you say - want to be friends?