Revitalizing & Bringing an Ecommerce Store Into the 21st Century
At the turn of the 20th century, Elantolia was an industry leader in fashion & chic jewelry. 15 years later, this once-successful brand was on its last legs. Here’s what TM34 did to breathe new life into it.
The first point of business was Elantolia’s website, which was far from user-friendly. In fact, our focus groups even went so far as saying it looked “suspicious,” “like a scam,” and “the kind of site that might steal your credit card.”
This is sure to spell disaster for any website, but it’s catastrophic for e-commerce. That’s why it was all the more imperative to make Elantolia at least appear trustworthy, if not aesthetically astounding. And, as is our mission, TM34 exceeded all expectations.
One of Elantolia’s primary ongoing needs was designing sliders, which would be used in rotation for upcoming sales and other time-specific promotions. TM34 was contracted to produce a specific amount of sliders each month, as well as designing other sliders for marketing campaigns that we implemented over time.
Email & Newsletter Template Design
The next order of business was lead nurturing through newsletter signups, which required at custom-designed template for Elatnolia’s welcome email — which they did not have. After editing their product photography, we designed that template, coded it into their backend and wrote a script to generate coupon codes upon signup.
Even before our initial discovery meeting with Elantolia, we knew that shopping engines would be crucial to driving traffic and sales. We spent weeks preparing their feed for Google Shopping, as well as optimizing their product pages. Although we also devoted a portion of the ad budget to traditional Google Adwords text ads, Google Shopping proved to be the key to pushing qualified traffic who knew exactly what they were looking for and were ready to make a purchase.
Social Media Advertising & Marketing
We complimented the Google Shopping campaign with a combination Rich Pins, Instagram posts and Facebook advertisements. Each of these social media served a strategic purpose in not only building an audience interested in Elantolia’s jewelry, but also directing that audience to convert.