When Worlds Collide Pt. 3: Stick to the Scripts!

In part two of our discussion on the connection between web development and marketing, I had briefly touched upon my history with Javascript. When I first met this beautiful siren, it was love at first script. Then I learned the hard way just how much it can destroy page speed and website load times, and I […]

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A Brief History of Google Algorithm Updates

As much as I try to avoid it, I have a tendency to use “Google” as a placeholder for what I really mean: search engines. I mean hey, it rolls of the tongue a little better than “Google, Bing, Yahoo, ASK, AOL, and Yandex” (if you’re really concerned with Russian organic rankings, I suppose). All jokes aside, […]

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A Crash Course Through Local Search Marketing

Local search marketing. Local search optimization. Local SEO. Local this, local that… it’s the marketing strategy with 1,000 faces and names, each of which refers to the same thing: getting your business to show up on searches near your location. Sounds pretty straightforward, doesn’t it? Actually, it’s not. Behind every #1 rank on Google and/or Bing […]

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The Complete Guide to Marketing Your Drug Rehab Online

Let’s play a game. You, a successful and driven entrepreneur, own a rehab – but not the type that helps people heal after an injury. Nope, you own a drug and alcohol treatment center. While the treatment industry is booming (it’s currently valued at around $35 billion annually), it’s also incredibly competitive. Understandably so when […]

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Split Testing: Where the Hell Do You Start?

As a marketer/writer/entrepreneur/business strategist, you’ve probably heard of split testing. And if you haven’t, here’s the skinny: you’re wasting valuable clicks and your landing pages probably aren’t converting. Actually, your landing pages may not be converting because you don’t know how to split test effectively. If you’re like most people, you may have heard about this novel concept from a blog […]

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When Worlds Collide Pt. 2: Designs That Convert

I have a confession to make: I love the phrase “designs that convert.” It rolls off the tongue so smoothly! I’ve used (err, overused) that line dozens of times, but you know what? It packs a world full of meaning and consequence for the marketing-oriented web-designer. When I last discussed the connection between design and marketing, […]

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When Worlds Collide: Marketing & Web Design

I’ve always maintained that marketing (and specifically, Internet marketing) essentially inhabits the same universe as web design. They are not as distinct as we might think, and there’s good reason to inculcate oneself in both in tandem. My background is in writing, and consequently I’m primarily a marketer by trade. I did not go to school […]

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